JFC introduces Singaporean Bakery-Café Chain to the Philippines

PHILIPPINES – Multinational fast food operator Jollibee Food Corp (JFC) has announced the launch of Singaporean bakery-café chain Tiong Bahru Bakery in the Philippines.

Tiong Bahru Bakery has debuted its first international branch at Verve Residences Tower 2 in Bonifacio Global City, Taguig.

Operating from 7am to 10pm, the bakery offers French-inspired handcrafted pastries and specialty coffee sourced from Singapore’s Common Man Coffee Roasters (CMCR), according to Marketing Interactive. 

This expansion is part of a joint venture established in August 2023 between Jollibee Food Corp and Singapore-based Food Collective.

Currently operating 21 outlets in Singapore, the bakery’s entry into the Philippines reflects its ambitions to grow internationally. 

Joseph Tanbuntiong, CEO of Jollibee Group Philippines, stated, “Tiong Bahru Bakery has long been celebrated for its outstanding croissants and unique creations. With its arrival in the Philippines, we aim to make it a go-to destination where people can enjoy freshly baked goods in an inviting setting.” 

The venture also facilitated the introduction of Common Man Coffee Roasters in the Philippines, which launched its first branch at Ayala Triangle Gardens in Makati City in January 2024, as reported by World Coffee Portal. 

Jollibee Group’s Strategic Growth Initiatives

The bakery’s expansion aligns with Jollibee Group’s broader growth strategy, including its recent acquisition of Michelin-starred dim sum chain Tim Ho Wan.

In November 2024, Jollibee purchased an additional 8% stake in Tim Ho Wan for US$15.3 million, transferring ownership and management from Titan Dining LP’s subsidiary to Jollibee Worldwide, a wholly owned subsidiary of Jollibee Group. 

Jollibee has also made significant moves in the coffee industry. In July 2024, it acquired a 70% stake in South Korea’s Compose Coffee Co. Ltd. and JMCF Co. Ltd. for US$340 million through Jollibee Worldwide Pte. Ltd.

Compose Coffee, known for its rapid growth, operates over 2,600 stores, including 2,470 franchised outlets as of June 2024. 

The remaining ownership of Compose Coffee is shared between private equity firm Elevation Equity Partners Korea Limited (25%) and Titan Dining II LP (5%). 

These developments showcase Jollibee Group’s continued focus on diversifying its portfolio and strengthening its presence in both the food and beverage sectors globally.

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