Signum Hotels partners with Wyndham to expand trademark collection in UAE

UAE – Signum Hotels and Resorts, one of India’s rapidly expanding hotel management companies, has partnered with Wyndham Hotels & Resorts to manage properties under Wyndham’s Trademark Collection, enhancing the brand’s footprint in the Middle East.

The strategic partnership aims to introduce 5,000 new hotel rooms over the next five years, expanding Wyndham’s presence in key growth markets, including the UAE, India, and the UK.

The collaboration will bring Signum’s local market expertise together with Wyndham’s global brand recognition, enhancing guest experiences while providing a distinctive offering for both guests and stakeholders.

Properties in this collaboration will join the Trademark Collection by Wyndham© and will be managed by Signum Hotels, ensuring a blend of Wyndham’s global standards with Signum’s regional market knowledge.

This partnership aligns with Wyndham’s strategy to offer independent hotel owners access to global distribution, technology, and operational support, all while preserving the individuality of each property.

The introduction of Wyndham’s Trademark Collection into the UAE demonstrates the brand’s commitment to catering to the region’s growing demand for high-quality and flexible lodging options, spurred by the country’s booming tourism sector.

The UAE has seen impressive growth in international tourism, prompting demand for distinct and premium accommodations.

Signum Hotels, with a strong presence in the Middle East and the UK, including 900 serviced apartments, is well-positioned to spearhead further growth in these regions, particularly India.

The collaboration aligns with both companies’ goal of setting new industry standards and driving value for stakeholders through exceptional guest experiences.

Wyndham’s Trademark Collection is already gaining traction in the Middle East, especially in the UAE, due to the growing demand for unique hospitality experiences.

By adding more properties to this collection, Wyndham is expanding its options for business and leisure travelers, offering a blend of local charm with the reliability of a global hospitality leader.

This partnership further strengthens Wyndham’s ability to support hotel owners, offering significant benefits such as the Wyndham Rewards loyalty program, a strong sales and marketing network, and cutting-edge technology solutions.

Dimitris Manikis, President of EMEA for Wyndham Hotels & Resorts, emphasized that the collaboration would provide independent hoteliers with the support needed to compete in the dynamic hospitality market, creating fresh opportunities for growth and enhancing guest experiences across the region.

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