Deliveroo UAE partners with UAE Food Bank to launch ‘Collecteroo’ initiative for food security, waste reduction

UAE – Deliveroo UAE, in partnership with the UAE Food Bank, has launched “Collecteroo,” a groundbreaking initiative aimed at boosting food security and curbing food waste throughout the UAE.

As part of Deliveroo’s ongoing Full Life campaign, launched in the UAE in August 2022, the new initiative is set to transform surplus food management in the region.

Known as Collecteroo, this program is designed to collect and redistribute excess food to communities in need via the UAE Food Bank, supporting the nation’s commitment to sustainability and social responsibility.

The Collecteroo Initiative

Under the initiative, a dedicated van will be deployed to gather surplus food from supermarkets, trading companies, hotels, and restaurants.

With nearly 500 tons of food expected to be collected each month, the Collecteroo van is positioned to become an essential component in the UAE’s efforts to reduce food waste while ensuring that excess food benefits those who need it most.

Taghrid Oraibi, Head of Communications at Deliveroo Middle East, reported that the launch of Collecteroo marked a significant milestone in the company’s strategy to reduce food waste and combat food insecurity.

She noted that the collaboration with the UAE Food Bank is intended to make a tangible difference for communities across the UAE, aligning perfectly with the goals of the Full Life campaign.

Partnership Impact and National Alignment

Manal Obaid bin Yaroof, Head of the Executive Team at the UAE Food Bank, stated that the initiative has the potential to support thousands of individuals every month by efficiently redirecting surplus food, thereby advancing the mission of building a sustainable food ecosystem.

The initiative is closely aligned with the UAE’s national target of reducing food waste by 50% by 2030, as outlined in the country’s food security strategy and the UN Sustainable Development Goals.

Founded in 2013 by William Shu and Greg Orlowski, Deliveroo is an award-winning delivery service headquartered in London.

With operations spanning ten markets, Deliveroo partners with approximately 181,000 restaurants and grocery outlets and employs around 135,000 riders.

The company continues to lead the on-demand delivery space by leveraging innovative technology to offer seamless service across the globe.

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