Radisson partners with SITE to launch ‘Extra Mile’ incentive travel program

EMEA – Radisson Hotel Group has partnered with the Society for Incentive Travel Excellence (SITE) to unveil Extra Mile Incentive Travel by Radisson Hotels, a pioneering corporate rewards program that delivers immersive travel experiences designed to reward teams and clients.

Fully supported by SITE, the only global association dedicated solely to incentive travel, this effort underscores Radisson’s commitment to excellence and innovation in guest experiences.

The endorsement reinforces the program’s standing as a premier choice for companies seeking creative ways to reward top-performing teams and strengthen business relationships.

Curated Portfolio of Premium Properties

The initiative offers access to nearly 200 premium properties spanning Europe, the Middle East, Africa, and the Asia Pacific region.

Each property has been handpicked for its strategic location, unique architectural design, and exceptional service, ensuring that every incentive trip is unforgettable.

From vibrant city escapes to serene resort getaways, the curated portfolio caters to the diverse needs of corporate clients seeking both luxury and variety in their travel experiences.

Bespoke, Locally-Inspired Experiences

A standout feature of Extra Mile Incentive Travel is its focus on delivering tailor-made, locally inspired experiences.

Expert local teams at each property design unique activities, such as off-menu dining events, private cultural tours, and exclusive access to iconic venues.

Group dining experiences are particularly celebrated, with 51% of respondents in the 2024 Incentive Travel Index survey highlighting them as the most appreciated incentive activity.

In addition, flexible event space solutions allow for everything from intimate gatherings to grand gala dinners, ensuring that every occasion is customized to meet a company’s specific needs.

Industry Leadership and Strategic Impact

Angela Graun, VP Sales Operations & Meetings & Events Global at Radisson Hotel Group, noted that incentive travel is pivotal for recognizing excellence and driving organizational success.

She explained that Extra Mile Incentive Travel fuses Radisson’s extensive hospitality expertise with SITE’s rigorous standards, offering bespoke experiences that inspire teams, create lasting memories, and strengthen business outcomes.

With its strategic focus on sustainability and innovation, the new program sets a fresh benchmark in the incentive travel industry, giving businesses a competitive edge in rewarding their employees.

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