JMJ Group Holding completes The Muse Hotel in Lusail Boulevard

QATAR – Leading hospitality operator JMJ Group Holding has announced the completion of The Muse Hotel, a boutique hospitality venture on Lusail Boulevard that artfully combines sophistication, innovation, and tailored service.

The launch of The Muse Hotel marks a significant milestone for JMJ Group Holding as it seeks to shape Qatar’s luxury hospitality landscape.

This development is viewed as a clear indicator of JMJ’s ability to anticipate market trends and create high-caliber projects that cater to the sophisticated demands of today’s travelers.

The Muse Hotel offers a modern interpretation of boutique hospitality.

It combines contemporary design with artistic accents to create a vibrant, cosmopolitan atmosphere that appeals to discerning travelers and long-term residents alike.

The property features elegant accommodations, a state-of-the-art NE’A Spa & Wellness center, the exclusive Lucy’s Rooftop Pool Club, and Casa Verde, a signature restaurant that celebrates fresh, locally sourced ingredients.

During the signing of the memorandum of understanding, Sheikh Jabor Bin Mansour Bin Jabor Bin Jassim Al Thani, Chairman of JMJ Group Holding, explained that expanding into the hospitality sector was a strategic decision aimed at diversifying the group’s contributions to Qatar’s development.

He noted that The Muse Hotel exemplifies the group’s dedication to crafting distinctive, high-quality destinations that align with Qatar’s ambition to become a global hub for luxury hospitality, and he emphasized that leveraging their real estate expertise would deliver experiences that redefine hospitality while complementing the nation’s dynamic tourism scene.

At an exclusive launch event attended by dignitaries and industry leaders, including Fahad Abdullatif Al Jahrami, Chief Development and Asset Management Officer at Qatari Diar, the significance of the project was underlined.

Al Jahrami indicated that the hotel’s opening showcased the vital role of Qatar’s private sector in driving innovation and elevating luxury tourism, further reinforcing Lusail Boulevard’s reputation as a premier destination.

Situated near Plaza Towers and other cultural landmarks in Doha, The Muse Hotel enriches JMJ’s portfolio and solidifies its leadership in luxury hospitality and urban development.

This innovative project not only elevates the guest experience but also plays a critical role in advancing Qatar’s broader tourism ambitions by blending traditional cultural elements with modern luxury.

Sign up HERE to receive our email newsletters with the latest news and insights from Africa and around the world, and follow us on our WhatsApp channel for updates.