Zomato rebrands to Eternal after shareholder approval

INDIA – Leading Indian food delivery platform Zomato has rebranded to Eternal after shareholders approved a special resolution for the name change.

Zomato has officially rebranded its corporate identity to Eternal, marking a significant shift in its business strategy.

The renaming, approved in February 2025, involves modifications to the company’s Memorandum of Association (MoA) and Articles of Association (AoA).

The decision was disclosed in a recent filing with the Bombay Stock Exchange (BSE). While the corporate name will change, the consumer-facing Zomato app will continue operating under its existing brand.

The transition will primarily affect the stock market, with the company’s website shifting from zomato.com to eternal.com, and its stock ticker also expected to be updated.

Speculation about a potential name change first surfaced in 2022, but at the time, CEO Deepinder Goyal dismissed the idea, describing “Eternal” as an internal moniker.

However, with the rapid growth of Blinkit, Zomato’s quick-commerce subsidiary, the company has now formally adopted the name for its parent entity.

Under the new corporate structure, Eternal will oversee four distinct divisions: Zomato, which specializes in food ordering, delivery, and restaurant discovery; Blinkit, a fast-growing quick-commerce platform; Hyperpure, a B2B grocery supplier catering to restaurants; and District, a logistics and distribution enterprise.

In a letter to shareholders, Goyal elaborated on the motivation behind the name change, stating that to work at Eternal means waking up every day knowing that success is earned through moments of self-doubt, acknowledging limitations, and maintaining a constant hunger to improve.

He emphasized that this transition is more than just a name change—it represents a mission statement and a long-term vision for endurance and growth.

The renaming comes at a challenging financial period for the company. Zomato reported a 57% decline in quarterly net profit, falling to INR 590 million (US$6.75 million) in the third quarter of the fiscal year 2025 (FY25), down from INR 1.38 billion (US$15.8 million) in the same period of FY24.

The transition to Eternal reflects Zomato’s ambitions to diversify beyond food delivery and strengthen its presence across multiple business verticals.

By consolidating its services under a unified corporate umbrella, the company aims to drive future growth while maintaining its leadership in the food and quick-commerce sectors.

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