Rebel Foods opens 200th Wendy’s outlet in India

INDIA – Rebel Foods, Wendy’s master franchisee in India, has opened the brand’s 200th outlet in the country.

Wendy’s has opened a new 1,142ft² location at Elan Miracle Mall in Sector 82, Gurugram, with seating capacity for 30 customers.

The outlet offers Wendy’s signature menu items, including hamburgers, premium chicken burgers, nuggets, fries, and its well-known Frosty dessert.

Rebel Foods India and MENA co-founder and CEO Ankush Grover highlighted the rapid expansion of the brand, stating, “Reaching 200 Wendy’s restaurants in just 40 months, India has emerged as one of the brand’s fastest-growing markets, reflecting the deep consumer love of fans across the country.”

“Our partnership with Wendy’s continues to thrive, and with localized innovative new menu additions like the Korean and Chimichurri ranges, we’re changing the way India enjoys hamburgers.”

He emphasized the untapped growth potential of Wendy’s in India, noting that the company is focusing on an omni-channel strategy, which has driven strong growth, particularly over the past two years.

Wendy’s now operates in 50 cities across India, with 15 of its outlets functioning as dine-in restaurants.

Chris Conway, senior vice-president and managing director of Wendy’s Company Asia Pacific, Middle East, and Africa, stated, “We are building a high-performing, differentiated QSR brand in India. Growing to 200 restaurants demonstrates that Wendy’s is winning in the market by delivering what customers want: fresh, famous food and exceptional customer experiences.”

“We deeply appreciate our strong partnership with Rebel Foods, whose growth vision has been key to our rapid expansion.”

Rebel Foods, which became Wendy’s master franchise owner in February 2023, is planning a significant investment in the brand’s expansion.

As reported by Moneycontrol, the company intends to invest US$25 million up to 2027, with the goal of more than doubling Wendy’s retail footprint to over 400 outlets.

The brand’s expansion strategy in India is heavily focused on delivery-only kitchens, with 185 of its 200 current locations operating in this format, while 15 remain dine-in restaurants.

Rebel Foods, a leading cloud kitchen operator, runs multiple well-known brands, including Faasos, Behrouz Biryani, Oven Story Pizza, Mandarin Oak, The Good Bowl, SLAY Coffee, and Sweet Truth.

With over 450 cloud kitchens in 75 cities, the company continues to redefine the food delivery landscape in India.

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