Radisson Blu Dubai Media City, Park Inn Dubai Motor City appoint Aafrin Shaikh as Cluster Director of Marketing & PR

UAE – Radisson Blu Hotel, Dubai Media City, and Park Inn by Radisson, Dubai Motor City, have appointed Aafrin Shaikh as Cluster Director of Marketing and PR, strengthening their strategic positioning in Dubai’s dynamic hospitality landscape.

Aafrin, a seasoned hospitality professional with over 15 years of experience, brings extensive expertise in strategic marketing, brand management, digital campaigns, and public relations.

She has held leadership roles at major hospitality brands across India and the UAE, including Mövenpick Hotels & Resorts, Marriott Hotels & Resorts, Address Hotels, and most recently, The H Dubai.

Throughout her career, she has driven successful marketing initiatives, strengthened media relationships, and boosted revenue across digital, social, and traditional channels.

In her new position, Aafrin will be responsible for shaping the marketing, branding, and communication strategies for Radisson Blu Hotel, Dubai Media City, and Park Inn by Radisson, Dubai Motor City.

Her primary focus will be on increasing brand visibility, forging strategic partnerships, engaging with local communities, and enhancing guest experiences through innovative storytelling and digital outreach.

Stuart Birkwood, Cluster General Manager of both properties, stated that Aafrin’s marketing expertise and deep understanding of the hospitality sector’s evolving dynamics made her an excellent choice to lead the hotels’ marketing and PR initiatives.

He expressed confidence in her ability to strengthen the hotels’ position as sought-after destinations within the region.

Aafrin shared her enthusiasm about taking on this new challenge, outlining her vision of establishing the hotels as top lifestyle destinations that cater to business travelers, families, and leisure seekers.

She emphasized her commitment to elevating brand engagement through digital storytelling and fostering meaningful guest interactions.

She also expressed excitement about collaborating with both hotel teams to enhance market presence and deliver exceptional experiences.

Recognized for her strategic approach and innovative mindset, Aafrin is expected to play a key role in advancing the marketing efforts of both properties.

Radisson Hotel Group continues to expand globally, operating in over 100 countries with a portfolio of more than 1,520 hotels in operation and under development.

The group’s service philosophy, Every Moment Matters, is reflected in its Yes I Can! approach.

Its diverse collection of brands includes Radisson Collection, art’otel, Radisson Blu, Radisson, Radisson RED, Radisson Individuals, Park Plaza, Park Inn by Radisson, Country Inn & Suites by Radisson, and Prize by Radisson.

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